Nairobi, Kenya – Kenya Breweries Limited (KBL) has announced support for the 2026 WRC Safari Rally, set to begin this month.
Under its premium beer brand White Cap, KBL confirmed a KSh 45 million sponsorship towards the global motorsport spectacle.
When will 2026 WRC Safari Rally take place?
The sixth edition of the WRC Safari Rally, since its return to the World Rally Championship calendar, will take place from March 12 to 15 in Naivasha.
The event will bring together elite local and international drivers and thousands of fans, cementing Kenya’s position as a premier global motorsport destination.
The sponsorship was unveiled at the Tusker Brew House in Ruaraka on Tuesday, March 3, where Whitecap was also named the Official Pouring Partner for the event.
Under the sponsorship, White Cap will be the Official Responsible Drinking Partner for the event, reinforcing its commitment to championing responsible enjoyment at social events.
The brand will redefine the fan experience at the spectator zones with a premium paddock-inspired area, drawing from the hospitality of iconic Formula 1 circuits.
Set against the backdrop of the legendary Miti Mbili jump, fans will enjoy elevated viewing decks and exclusive zones designed for optimal comfort and excitement, with live on-screen coverage delivering every moment of the rally in thrilling detail.
Speaking at the announcement, KBL Managing Director Andrew Kilonzo reiterated the significance of hosting the Safari Rally to Kenya’s sporting landscape, adding that it aligns with the country’s ambition to transform the sector from a traditional athletics powerhouse into a global, multi-sport, and commercial hub by 2030.
How KBL sponsorship will be used during WRC
“We have increased our sponsorship for the Safari Rally by KSh 25 million as a demonstration of our commitment to the sport and adventure for our consumers and fans of the rally. The increased investment will go towards WRC event logistics and elevating the overall village experience at the 2026 rally.
“We have all been witnesses to the impact the Safari Rally has had on our sporting landscape for decades. For four years in a row now, we have continued to play a part in this sport, capturing the imagination of fans as we leave our mark as a longstanding partner in the sports sphere in the country,” said Kilonzo.
Beyond sports, Kilonzo further highlighted KBL’s dedication to championing responsible drinking and environmental sustainability, stating that the company will leverage this partnership to promote its key corporate responsibility pillars.
“Our partnership is grounded in a strong sense of responsibility and purpose. As a responsible corporate citizen, KBL ensures that its support for sports extends far beyond entertainment. We are a business that is anchored on environmental sustainability, and the Safari Rally offers us an opportunity to champion environmental protection and water conservation to ensure it remains intact for future generations,” Kilonzo said.
WRC Safari Rally Kenya Representative Jerry Orode expressed gratitude to White Cap for their support, acknowledging the significant role that sponsorship plays in the event’s success.
“For the history of the Safari Rally event, it has always captured the soul, passion, and energy of millions of Kenyan spectators and those who travel far to come enjoy the thrill. As organizers, we are committed to delivering exceptional experiences to all, as usual. KBL has always played a critical role in our sports, and this sponsorship will go a long way to boost the delivery of the event,” he said.
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