Kenya Breweries Limited (KBL) has awarded two more Kenyans in its Tuzidi Kuinuana nationwide campaign.
The Tuzidi Kuinuana (Let’s continue uplifting each other) campaign kicked off in December 2025, targeting consumers of the Senator Keg brand, and has so far awarded four participants KSh 1 million – KSh 500,000 for the consumer and KSh 500,000 for the farmer.
Eric Wafula and Gabriel Njuguna emerged in the January 2026 edition, the second month, bringing the number of awardees to four.
What winners of KBL campaign prize said
Wafula, who works at a carwash in Nairobi, Karen area, said he would use the money to construct a house at his rural home while donating KSh 500,000 to Holo Valley Farmers Group – a People With Disability (PWD) Community Based Organisation (CBO) based in Kisumu county.
“I feel privileged to have won this money… at first I could not believe it when I got the call telling me I am the winner, but it is a major boost to the plans I had of owning a house back in the village,” said Wafula.
Holo Valley Farmers group consist of farmers who grow cows peas for diverse markets and sorghum, which they aggregate and sell to KBL for the production of Senator Keg.
“The money will help the group to advance its training to members on best farming practices and raise capital for the aggregation of sorghum. I am happy that the money is going to fund such a noble course led by PWDs,” he said.
Njuguna, who is a long-distance truck driver, said he would invest his money to expand his flock of dorper sheep – a farming enterprise that complements his main job.
“When I got the call, I thought it was one of those many scams going around nowadays, but this is a confirmation that the campaign is real and we are winning,” said Njuguna.
Njuguna revealed that he picked Gakiuma farmers in Tharaka Nithi county as the beneficiary of the Ksh500,000 of his win to increase farm storage for their produce.
“They are farmers who collect and aggregate cowpeas, green grams for assorted local markets and sorghum, which they primarily sell to KBL. They also distribute farm input equipment. Having interacted with them, I know they need money to increase their storage capacity for their produce and also purchase farm equipment… this money will go a long way in helping them achieve that,” he said.
Senator Keg promotion campaign
The three-month-long promotion campaign seeks to demonstrate shared value between its consumers and the community it operates in and serves.
The campaign targets over 800,000 winners with assorted rewards ranging from credit, home makeovers, shopping vouchers and 5 grand prize winner of KSh 1 million.
It is a KSh 33.7 million project seeking to appreciate loyal consumers, farmers who grow sorghum for the beer maker and raise awareness against the sale, distribution and consumption of illicit brew in the country.
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