Pesapal, Drift Consult join forces in bold deal to revolutionise Africa’s retail and hospitality industries

NAIROBI, Kenya – In order to expedite the adoption of RACK, an all-in-one business management and integrated payments platform, Pesapal, a prominent African provider of payment solutions, has announced a strategic partnership with business advisory firm Drift Consult.

The partnership comes at a time when players in the retail and hospitality sectors throughout the continent are under increasing pressure due to growing operating expenses, changing customer demands, and a quickening transition to digital commerce.

By combining inventory control, multi-channel payment processing, and sales tracking into a single ecosystem, the combined solution seeks to end operational fragmentation.

Drift Consult will oversee corporate strategy and implementation under the terms of the agreement, assisting retailers in identifying opportunities for digital transformation.

Pesapal will provide the underlying technology infrastructure, securing payment processing across mobile money and card networks.

How RACK revolutionalises the hospitality sector

For retail operations, the RACK platform centralizes multi-outlet sales, providing real-time inventory tracking and automated payment reconciliation to reduce manual back-office workloads.

Within the hospitality sector, the system is tailored to fast-moving environments like restaurants and bars, optimizing order management and checkout workflows to improve customer turnover.

“Businesses today need more than a payment solution; they need technology that gives them visibility across their operations and helps them make better decisions,” said Agosta Liko, Founder of Pesapal. “Our partnership with Drift Consulting brings together technology and business expertise to help retailers and hospitality businesses simplify how they operate.”

How Pesapal aims to increase customer retention

Ferdinand Eloto, Co-Founder of Drift Consult, emphasised that the partnership focuses on practical value.

“RACK gives businesses the visibility and tools they need to understand their performance, improve efficiency, and make more informed decisions,” Eloto stated.

The move signals a broader push by fintech providers to expand beyond commoditized transaction processing into comprehensive merchant software ecosystems.

By embedding operational tools into its core payments infrastructure, Pesapal aims to increase customer retention and capture a larger share of the enterprise technology spend in the region.