NAIROBI, Kenya – Brands and creators will converge in Nairobi for The Media Shift: Kenya – Live Summit on Thursday, October 29.
The summit, set to take place at the Tusker Microbrewery, Thika Road, will explore how creativity, culture, community, data and technology are reshaping the business of influence.
According to the event organiser, Express Agency, the event will attempt to answer how brands can turn influencer marketing into measurable business results, and what the changing media landscape means for creators, businesses and the wider marketing industry.
The agency explained that the summit will be marked under the theme “Media has shifted. Influence has evolved. Be part of what comes next,” challenging traditional approaches to media and influencer marketing.
“This summit will encourage brands to look beyond reach and visibility towards meaningful engagement, campaign performance and measurable return on investment.
“As businesses continue to explore creator-led marketing, the conversation is shifting from how many people a campaign reaches to the value it creates. Brands want to understand how influencer partnerships can connect them with the right audiences, strengthen consumer engagement and support wider business objectives,” read the Express Agency statement in part, as seen by News9.africa.
The agency added that the Media Shift: Kenya – Live will address these priorities through discussions on extracting real value from influencer spending, designing campaigns that outperform benchmarks, and developing creators into performance partners.
It will also explore how modern platforms can amplify campaign results and how data and technology can help marketers make better-informed decisions.
“The growth of creator-led marketing has implications beyond the creators themselves. It connects a broader ecosystem of photographers, videographers, editors, creative strategists, talent managers and digital marketing professionals,” the statement continued in part.
The event will also mark the launch of Expressions Influencer Agency, built for an evolving media environment in which brands are increasingly looking for strategic creator partnerships and measurable marketing outcomes.
In addition, the summit will feature the innovative launch of a new tool for Kenyan marketers, bringing a technology dimension to the discussion on the future of media and influencer marketing. Further details will be shared by the organisers.
Key speakers include Murray Legg, Co-Founder of Webfluential, with more than 10 years of experience in influencer marketing; Albert Makoeng, CEO of Nfinity Influencer, with over 15 years of media experience; and David Boon, CEO of Expressions Influencer Agency, with 26 years of experience in consumer engagement.
The speakers will contribute perspectives on the changing African media landscape, effective influencer campaign design and the opportunities for brands and creators to build partnerships focused on business impact.
Discussion about this post