NAIROBI, Kenya—Political parties and politicians dole out huge amounts of money on billboards across the country as part of election campaign strategy.
A spot check by news9.africa shows that it costs between KSh 150,000 and KSh 650,000 to obtain a licence from county governments to mount a billboard.
Every county government charges separate outdoor advertising fees that are legally required before mounting political material.
Political outdoor advertising is heavily regulated in Kenya and involves multiple layers of payments. Politicians do not usually build their own structures; instead, they rent existing spaces from outdoor advertising agencies or face steep fees and permits levied by the devolved units.
And with exactly one year to the August 10, 2027, general election, vocal Saboti Member of Parliament (MP) Caleb Amisi is not being left behind.
MP Caleb Amisi goes out of his way
The youthful politician has gone out of his way and erected tens of billboards across the country as he prepares to officially launch his People’s Renaissance Movement Party (PRM) this month.
“We have 40 billboards all over the country. 11th August is the day. Genz wako chama,” MP Amisi told news9.africa.
Earlier, news9.africa reported that Amisi is set to unveil his political party as the country warms up to the forthcoming polls.
The party was granted its registration certificate by the Office of the Registrar of Political Parties (ORPP) in January 2026.
“30 days from today, countdown, we are launching the People’s Movement, the 11th of August, 2026, at ASK Ground, Jamhuri,” MP Amisi shared in a video seen by news9.africa.
MP Amisi popularises his party in Ol Kalou
In the video captured in Ol Kalou, where the youthful lawmaker pitched a tent campaigning for the party’s candidate ahead of the just-concluded parliamentary by-election, Amisi described the move to launch the party as a call for ‘our generation.’
“We are launching the People’s Movement to liberate the country economically—economic renaissance, economic recovery, and economic justice,” explained the MP.
According to Amisi, every generation has risen and done what is needed to be done at that time.
“We are now being called upon as a generation, the fourth generation, the fourth liberation, to rise and do what needs to be done today. What needs to be done today is an economic renaissance,” he added.
The party’s interim secretary general, Sarabhai Emmanuel, told news9.africa that PRM was established as a people-driven renaissance movement dedicated to revitalising Kenya’s democratic culture, promoting inclusivity, and fostering issue-based leadership.
PRM party’s leadership makes its stand known
Sarabhai disclosed that the PRM’s identity is based on rallying citizens behind ideas, principles, and workable answers to national concerns, even though it is registered within the legal system.
Speaking to news9.africa after receiving the certificate, Sarabhai maintained that the new political outfit is against the politics of division and exclusion and instead embraces Kenya’s diversity as a strength.
“The movement brings together youth, professionals, workers, entrepreneurs, women, and marginalised groups with a shared commitment to justice, opportunity, and accountable governance,” said Sarabhai.
Sarabhai, who has previously been associated with the Orange Democratic Movement (ODM), revealed that the PRM recognises the pressing challenges facing Kenyans—including the high cost of living, unemployment, inequality, and governance deficits.
“As a party, we affirm our intention to contribute constructively through policy development, civic engagement, and peaceful democratic participation,” added Sarabhai, who doubles up as the founder of the newly registered political outfit.
Discussion about this post