Meta CEO Mark Zuckerberg has officially unveiled the company’s next generation of wearable technology, the Meta Ray-Ban Display smart glasses and a new AI-powered neural wristband, positioning the devices as a major step forward in blending artificial intelligence with everyday life.
The announcement came during Meta’s annual developer conference, Meta Connect 2025, held at the company’s Silicon Valley headquarters. Zuckerberg described the launch as part of Meta’s long-term vision to make AI a constant, seamless assistant for users.
“Meta AI is going to transition from being something that you invoke when you have a question, to a service that is running all the time and helping you out throughout the day,” Zuckerberg said.
Priced at $799, the new Meta Ray-Ban Display is designed to be both practical and stylish. It offers double the battery life, 3K video capabilities and double the resolution of the previous model. The glasses feature a full-color high-resolution screen in one lens, allowing users to view messages, conduct video calls and even receive real-time captions during conversations, a potential game-changer for people with hearing impairments.
Equipped with a 12-megapixel camera, the device allows hands-free content creation and live streaming, aiming to appeal to both everyday users and influencers.
Alongside the glasses, Meta introduced its neural wristband, a wearable that uses small hand movements to control the glasses, send messages or interact with apps. This innovation, Zuckerberg said, brings the company closer to its goal of building natural, intuitive ways to interact with technology without screens or bulky controllers.
In addition to the Ray-Ban model, Meta also announced the Oakley Meta Vanguard glasses, retailing at $499 and targeted at sports and outdoor enthusiasts. The company also revealed a second-generation version of its popular Ray-Ban smart glasses priced at $379, which are more affordable and built for everyday casual use.
Industry analysts say that smart glasses may become a far more successful product line for Meta than its earlier bet on the Metaverse.
“Unlike VR headsets, glasses are an everyday, non-cumbersome form factor,” said Mike Proulx, VP and Research Director at Forrester.
“The challenge will be convincing users that the benefits of AI-powered glasses justify the price.”
Meta has reportedly sold around two million pairs of smart glasses since entering the market in 2023, showing growing consumer interest.
The product launch comes as Meta is spending hundreds of billions of dollars to build advanced AI data centers across the United States, some of which will be nearly the size of Manhattan. This investment is aimed at developing what Zuckerberg has called “superintelligence” , AI that can eventually outthink humans.
With its new hardware lineup, Meta hopes to make AI an always-on companion, seamlessly embedded into daily life through lightweight, wearable technology.
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